Post by account_disabled on Mar 9, 2024 8:24:55 GMT
The thesis leaves room for the opinion of stakeholders who believe that the communication behaviors of a company's collaborators are more authentic than the official communications of that same company. According to Alessandra Mazzei, Director of the Center for employee relations and communication of Iulm University , an observatory which brings together fifteen of the major Italian entities, «Official communication sources suffer from a strong crisis of credibility. The official voice of companies remains extremely important, but it is crucial that the entire system makes its voice heard, especially by enhancing the channel of interpersonal communication networks.
Influencer employees enhance all the potential of personal Brazil Phone Number communication: the capillarity, the credibility of first-person testimony, the creation of engagement in those who are directly involved", explains Mazzei. The risks for companies that use employees as influencers However, be careful of these three possible risks: Internal influencers can sabotage organizations by formally undermining them. «They can increase complexity and, if they decide to go away, cause a snowball effect that is difficult to manage», according to what was stated by Alex Bourgeois, one of the first bloggers oriented towards internal marketing. Engagement strategies.
Top managers believe they know who the employee influencers are, but they are almost always wrong", McKinsey researchers wrote in the recent study dedicated to internal influencers. Building an ambassadorship program is an opportunity to give space to professional families who do not have the opportunity for visibility and in general a way to contribute to building a climate of free expression. But any attempt to reduce everything to a way of conveying pre-packaged and controlled messages would nullify the effectiveness", concludes Mazzei. Also because it's a short step from showing face to losing face, and on social media , after all, it's even shorter. And this is also why it becomes crucial for companies to equip themselves with a high-performance social media monitoring service.
Influencer employees enhance all the potential of personal Brazil Phone Number communication: the capillarity, the credibility of first-person testimony, the creation of engagement in those who are directly involved", explains Mazzei. The risks for companies that use employees as influencers However, be careful of these three possible risks: Internal influencers can sabotage organizations by formally undermining them. «They can increase complexity and, if they decide to go away, cause a snowball effect that is difficult to manage», according to what was stated by Alex Bourgeois, one of the first bloggers oriented towards internal marketing. Engagement strategies.
Top managers believe they know who the employee influencers are, but they are almost always wrong", McKinsey researchers wrote in the recent study dedicated to internal influencers. Building an ambassadorship program is an opportunity to give space to professional families who do not have the opportunity for visibility and in general a way to contribute to building a climate of free expression. But any attempt to reduce everything to a way of conveying pre-packaged and controlled messages would nullify the effectiveness", concludes Mazzei. Also because it's a short step from showing face to losing face, and on social media , after all, it's even shorter. And this is also why it becomes crucial for companies to equip themselves with a high-performance social media monitoring service.